How to get your banners to stand out at trade shows

Get Your Banners to Stand Out at Trade Shows

Trade shows are a prime time to market your business. Creating captivating signage, banners, and posters will attract people to visit your booth. Your trade show banner is an ideal asset for your trade show marketing. 

Wondering how to create a banner that truly stands out at trade shows? Check out these tips and maximize your signage!

Keep it Simple

While everything about your business is important to you, only a few things are important to your audience. Be selective about the focus of your banners. One way to simplify your banner messaging is to pick the one idea that captures your audience’s attention most. The banner is designed to do just that, capture people’s attention and give them enough information to want to visit and learn more. 

When you overwhelm your audience with cluttered and chaotic banners, they are most likely to be turned away from visiting your booth. When your message is easy to understand and is engaging, however, people will want to come and learn more. A simple banner is the way to achieve just that. 

Minimize Word Count

While it’s tempting to share everything about your business on your banner, this is counterproductive. At a trade show setting, people are socializing, networking, and moving along. With so much going on, people don’t have time to read long blocks of text on a banner. Instead, text should be written concise and catchy.

Focus on a key message to communicate on the trade show banner. Once you know your message, and you’ve made sure it is captivating, relevant, and the most useful to your audience, you can then design the best way to communicate the message. Keep ideas simple and text short. The goal is to try and condense the message into a couple short pieces of text that can be ready within a couple seconds. After all, you really only have a couple of seconds to send your message! 

Catch the Eye

Consider the set, orientation, and flow of the trade show, your booth, and the way that people will experience the signage posted. Use different elements to your advantage by placing key messages at eye level, using bold designs, strategic logo placing, and more. 

Creating a unique banner will also help you stand out and catch people’s attention. This can be an opportunity to showcase your business’s personality. 

Thinking about the cohesiveness of your overall booth, signage, displays and other elements can also help you plan your banner design. Factor in the way that everything works together to create strategic and effective visual materials for your trade show. 

Maintain Trade Show Banner Appearance

Keeping your banner clean and in good condition is an easy way to ensure you make a good impression. A crisp and tidy banner will give the best representation of your business. Whereas, fold lines, tears, cracks, or stains look not only unprofessional but also confusing or distracting. These blemishes will turn people away from your messaging and can even create a negative impression of your business. One of the easiest ways to make sure your trade show banner stands out is to maintain its appearance. 

Ready for spectacular trade show materials? Speak with our experts to help design and create a trade show banner that will stand out.